Our Yarn in the Magazines!
Crochet pattern magazines have been awesome for DesigningVashti Lotus Yarn. It’s like getting a surprise Valentin each time I hear that a magazine editor has chosen to include a design using it.
Patterns for the designs you see above are published in the following crochet magazines, listed as shown from left to right:
- Interweave Crochet, Spring 2015: “Sapphire Sweater“. Designer: Doris Chan.
- Crochet! Magazine, Spring 2015: “Harmony Bamboo Tank“. Designer Doris Chan.
- Crochet! Magazine, Summer 2015: “Féileacán Shawl“. Designer Jennifer E. Ryan.
- Crochet! Magazine, Spring 2015: “Fabric Fusion Tote“. Designer Jennifer E. Ryan.
It’s a slow and steady roll out, and that’s good. Here’s why. Crochet designers started requesting Designing Vashti Lotus yarn to swatch with in 2014. When a designer likes a swatch, s/he has two professional directions to go with it:
- Create a design proposal with it. Designers submit their proposals when a magazine editor sends out a call for designs. These calls go out several months in advance of a magazine issue’s publication, especially the print magazines. For example, a call for winter designs might go out in the spring. A digital-only magazine can sometimes have faster production times than print magazines, but speed isn’t everything. There’s nothing like holding a print magazine in your hands or rolling it up in your tote and dashing out the door. I leisurely page through mine several times and save them all.
- Produce a complete project pattern for it and self publish it as a downloadable single pattern online. This can be in Ravelry or on one’s own site, for example. Doris Chan and I both tried to get indie (self published) patterns out quickly for Designing Vashti Lotus yarn this way. This is often the fastest route, depending on the design and the designer. (It’s about time I created a gallery for those too! In the meantime, check out this gallery in Ravelry.)
As a designer and also as a yarn company owner, I think a combination of print magazine designs and quick single pattern downloads is perfect support for a young yarn. Not only that, the print magazines are now supplementing their beautiful print production values with downloadable magazine formats and single pattern options.
Designing Vashti Lotus yarn: a Youngster Design-Wise
As I’ve journaled over at another blog, Designing Vashti Lotus yarn celebrated its first birthday a few months ago. I have to remind myself that it’s still a new yarn, considering that many of the those first months of its life happen behind the scenes. Designs for it are being swatched, submitted, written and edited, photo styled, etc.
Yarn companies can sometimes shorten this lead time. The yarn company might be able to get a small advance shipment of a new yarn. Then they get it into the hands of a few designers a.s.a.p. This way, the designers can be:
- Answering calls for designs with swatches of it
- Crocheting up complete projects for photo styling, or for industry trade show displays.
I experienced this as a designer a few times back when I worked primarily with magazines and yarn companies. It was exciting. One brand-new yarn didn’t even have a label yet! The color was whatever the company could get a hold of quickly. Sometimes it was also a little confusing. For example, the design was accepted—great!—but the yarn took longer to ship from the mill than expected. The production deadlines had to be readjusted and squeezed in. Occasionally a design contract had to be deferred, or canceled, or a different yarn substituted at the last minute.
After these experiences, when I hear from magazine staff that they’ve chosen to include our yarn in a future issue, I immediately ship it to the lucky designer!